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One World One Ummah

Middle East Attention is drawn to Sri Lanka’s flourishing Tourist Industry.

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Sri Lanka is witnessing a dramatic rise in visitors which in turn has enabled vast development of Sri Lanka’s existing tourism infrastructure with new hotels and better road networks currently underway island-wide to cope with the destination’s increasing popularity.

Tourist arrivals from the Middle East to Sri Lanka has increased by 58% in the first ten months of the year. Statistics compiled by Sri Lanka Tourism Development Authority indicate that the growth from the Middle East is higher than the overall growth in arrivals to Sri Lanka which is pegged at 43.5%

“Sri Lanka is witnessing a dramatic rise in visitors which in turn has enabled vast development of Sri Lanka’s existing tourism infrastructure with new hotels and better road networks currently underway island-wide to cope with the destinations increasing popularity,” remarked Ms Heba Al Mansoori, Middle East Director of SLTPB. She has also written tourist promotional articles to the AME Info Publication which is a leading Business and Investment Portal in the Middle East, and to the Jordan based Al Bawaba News which is also a leading Business and Investment Portal, covering countries in the Middle East Region.

She has further said that several giant hotels are undertaking expansion, refurbishment and major re-development plans in order to meet increased demand for hotel rooms. Citing tourist infrastructure development activities being carried out in Pasikudah, Kuchchaveli and Kalpitiya, she says that these development work will add 1,000 rooms to Sri Lanka’s existing room capacity.

SLTPB opened its office in Dubai in May 2008 to maximize the opportunities emerging throughout the Middle East while strengthening support for the travel trade in the region.

Since its inception, the Dubai office has co-ordinated all of Sri Lanka’s tourism promotional activities in the Arab markets including exhibition participation, marketing visits, presentations and road shows, brochure distribution, public relations, as well as familiarization visits to the island for influential business and travel journalists. The office also functions as the preliminary contact point and enquiry processing centre for travel trade companies and tourists in the region. (niz).

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Written by lankamuslim.com

December 17, 2010 at 10:07 am

Posted in News

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